Author: Brad Moss
What Does Statistical Significance Mean (in English?)
When A/B testing in digital marketing, how can you trust that one variation is truly better than the other? By calculating statistical significance. Don’t worry, it’s not that hard.
9 Reasons You Need to Hire a PPC Agency ASAP
PPC generates higher quality leads, more conversions, and higher ROIs. But that’s not all. Here are the top 9 reasons you need to be focusing on PPC, like yesterday.
4 Ways to Increase Conversions by Choosing the Best Shopify Email Templates
Shopify helps build commerce brands by not only providing an online “storefront,” but also by helping to create personal marketing plans, complete with a seemingly endless variety of features and apps. Learning to hone in on the best combination of these tools for your brand is the key to success on the platform.
How Automation Will Improve Digital Marketing in 2020
Automation in digital marketing can save your company money. From content optimization and personalized offers to chatbots and predictive lead scoring, here’s how.
Email Marketing: How to Harness the Power of a CRM For Cheap
Email platforms are offering more and more CRM features, making them a great way for small businesses to start scaling up their digital marketing efforts, one step at a time.
Why A/B Testing Makes for Better Websites (and What to Be Careful Of)
A/B testing has the power to improve your eCommerce website, increasing sales and saving money on marketing and development. But it comes with potential pitfalls.
CRM vs. Email for the Outdoor Industry: Which is Better?
Every outdoor brand needs a strategy for keeping customers happy and bringing in sales. CRM and email tools can both be useful for this. Find out which is right for you.
How to Integrate Shopify with Facebook for More Effective Ads
A guide to optimizing Facebook ads using visitor data from your Shopify Store, including how custom audiences, conversions, and events can increase sales.
How to Write Blog Headlines That Don’t Suck
Here are 11 tips of what to do and what to avoid when writing blog headlines to get more clicks, more shares, and higher search rankings.