Capture Leads Upon Site Entry, But Do It The Right Way

Our 5-step List Growth Guide starts with a crucial 1st step: properly capturing leads upon site entry. Follow it, and you’ll see the impact almost immediately.

For those of you who aren’t familiar, here is our 5-step List Growth Process:

1. Capture Leads Upon Site Entry
2. Capture Leads You Missed Before They Exit
3. Collect Phone Numbers from VIP Leads
4. Target High-Value Leads
5. Save Time and Increase Revenue

This article represents a deep dive into step #1.

Capture Leads Upon Site Entry

There are four primary tactics to consider when beginning to develop a site entry lead capture system:

• Utilizing lifestyle photography
• Splitting SMS into a separate form to increase the submission rate
• Displaying the popup immediately on non-product pages
• A/B testing percentage discount vs. free product w/ order & contest

Utilizing Lifestyle Photography

Lifestyle photography helps outdoor brands showcase their products and experiences in a way that resonates with their target audience. By featuring real people engaging in outdoor activities, brands can create a sense of authenticity and relatability, making it easier for customers to envision themselves using the products in their own lives.

Lifestyle photography has the power to evoke emotions and create a connection between the audience and the brand. By capturing the joy, excitement, and adventure associated with outdoor activities, brands can tap into the aspirations and desires of their customers. Emotionally compelling images can leave a lasting impression and increase the likelihood of engagement and brand loyalty.

Lifestyle photography allows outdoor brands to tell a visual story. By showcasing images of people using their products in various outdoor settings, brands can inspire customers to explore new activities, visit different locations, and embrace an outdoor lifestyle. This storytelling aspect helps create a narrative around the brand and encourages customers to be a part of that story.

High-quality lifestyle photography can greatly enhance the visual appeal of a brand’s marketing materials, whether it’s on websites, social media, advertisements, or product catalogs. Striking images of people enjoying outdoor adventures can capture attention, stand out from the competition, and create a positive brand image.

Lifestyle photography can contribute to building trust and credibility for outdoor brands. When customers see real people using the products in real-life situations, it adds a level of authenticity and transparency. It shows that the brand understands the needs and desires of its customers and can deliver on the promises made in their marketing.

It’s important for outdoor brands to help establish authenticity, create emotional connections, tell stories, inspire customers, differentiate from competitors, and build trust and credibility. By utilizing compelling imagery, outdoor brands can effectively communicate their brand identity and engage their target audience in a meaningful way.

Splitting SMS Into a Separate Form Can Increase the Submission Rate

SMS messages have character limits, typically around 160 characters. If a form requires users to input a large amount of information, it may exceed the character limit, leading to incomplete or truncated submissions. By splitting the form into multiple SMS messages, users can comfortably provide the necessary information without being constrained by character limits.

Splitting the form into separate SMS messages allows for better organization and clarity. Each message can focus on collecting specific pieces of information, making it easier for users to understand what is required and providing a clear structure for submission. This can reduce confusion and improve the overall user experience.

Splitting the form into multiple SMS messages also helps with error handling. If a user makes a mistake or omission in one part of the form, it is easier to identify and correct the specific error when the form is split. Users can resend the specific SMS containing the incorrect information, reducing the need for them to resubmit the entire form.

SMS messages may face issues related to network reliability, such as delays, message loss, or congestion. By splitting the form into separate SMS messages, the impact of any network-related issues is mitigated. If one message fails to reach its destination, the remaining messages can still be processed, ensuring the submission is not entirely lost.

A lengthy form presented all at once can be daunting for users, potentially leading to abandonment or a lower completion rate. Splitting the form into smaller, manageable parts delivered via SMS can increase the likelihood of users engaging with the form and completing the submission. It allows users to complete the form at their own pace, potentially resulting in higher submission rates.

Overall, splitting SMS into a separate form can enhance user convenience, improve clarity and organization, facilitate error handling, address network reliability issues, and increase the completion rate, all contributing to a higher submission rate.

Displaying the Popup Immediately on Non-Product Pages

Displaying a popup immediately on non-product pages can be an effective strategy for capturing leads.

Popups are visually prominent and can quickly grab the visitor’s attention. By displaying a popup immediately, you increase the chances of the visitor noticing and engaging with it before they navigate away from the page.

Non-product pages are often visited by a wider range of users, including those who may not be actively looking to make a purchase. By displaying a popup on these pages, you can increase the visibility of your lead capture form or offer to a broader audience, potentially capturing leads that would have otherwise gone unnoticed.

Non-product pages may attract visitors at different stages of the buyer’s journey, including those in the early research phase. By offering valuable content or incentives through the popup, you can engage with users who are still gathering information or exploring their options, and convert them into leads for future nurturing.

Popups are designed to capture user information, such as email addresses or contact details. By strategically placing lead capture forms or call-to-action buttons in the popup, you can optimize the conversion process and encourage visitors to take the desired action, such as signing up for a newsletter or requesting more information.

Some popups are triggered when a user shows intent to leave the website, such as moving their cursor towards the browser’s close button or back button. By utilizing exit intent popups on non-product pages, you have an opportunity to re-engage users who might be on the verge of leaving, potentially converting them into leads before they exit the site.

Non-product pages often provide valuable content, such as blog posts, articles, or resources, that can attract regular readers or subscribers. By displaying a popup on these pages, you can offer visitors the option to subscribe to your newsletter or blog updates, helping you build a loyal subscriber base for future marketing initiatives.

However, it’s important to implement popups in a user-friendly and non-intrusive manner. Balance is key to ensure that the popup enhances the user experience rather than detracting from it. Consider factors such as timing, frequency, design, and targeting to optimize the effectiveness of your lead capture popups on non-product pages.

A/B Testing Percentage Discount vs. Free Product w/ Order vs. Contest

A/B testing can be a valuable approach to determine which offer resonates better with your target audience. Testing a percentage discount versus a free product with an order can help you understand which offer drives higher conversion rates, customer engagement, and overall sales. Here are some considerations to keep in mind when conducting this A/B test.

Consider the preferences and motivations of your target audience. Are they more likely to respond to a discount or be enticed by receiving a free product? Understanding your customers’ preferences and behavior can help you tailor the offer to their needs.

Assess the perceived value of each offer. Determine the actual monetary value of the percentage discount and the free product being offered. Ensure that both offers are compelling and attractive to your customers.

Clarify your conversion goals for the A/B test. Are you primarily looking to increase immediate sales or encourage repeat purchases? Depending on your goals, one offer may be more effective than the other. For instance, a percentage discount might drive more initial purchases, while a free product with an order could encourage repeat business.

Allow your A/B test to run for a sufficient period to gather statistically significant data. Depending on your website traffic and conversion rates, this could take days or weeks. Ensure that you have enough data to make an informed decision before drawing conclusions.

Define the key performance indicators (KPIs) that you will measure during the A/B test. These metrics could include conversion rates, average order value, customer lifetime value, or other relevant factors that align with your business objectives.

In addition to quantitative data, gather qualitative feedback from your users. Conduct surveys or collect comments to gauge their perception of the different offers. This can provide valuable insights into their motivations and preferences.

A/B testing is an iterative process, and the results may vary depending on various factors such as seasonality, marketing campaigns, or changing customer behavior. Consider running multiple A/B tests over time to refine and optimize your offers further.

Remember that the results of the A/B test should guide your decision-making, but they might not be definitive. Customers’ preferences can vary, so it’s essential to continuously monitor and adapt your marketing strategies based on customer feedback and ongoing testing.

Summary

Doubling your list growth will not only increase revenue but, you own this list, you’re able to keep your customers engaged with ongoing campaigns, you’re able to send personalized, automated messages, and you’re able to leverage low-cost retargeting on advertising platforms.

No time to DIY? Contact BK today to find out how we can help!