The BK Blog
You’re Missing a Major Chunk of Your Audience. Here’s What To Do About It
According to the Baymard Institute, 67.91% of all shopping carts end up abandoned - that’s HUGE! For online retailers, it’s time to take some of that back. In the old days, we had to broadcast promotions in a wide range of media, hope our message got in front of the right audience, and hope people took action. With early analytics, though, we really only got quality metrics on those who completed the process. Without information…
Bet on Your Website, Don’t Gamble
At the beginning of June, I found myself walking the brightly lit streets and timeless casinos of Las Vegas. It was my first time in Sin City, and though "what happens in Vegas stays in Vegas,” I couldn’t help but take away a lesson about our clients and their websites.
James Earl Jones Lied to You
“If you build it, they will come.” Sure, sure, that’s not even the right line,* but much like another often-misquoted (into fans) line of his from Star Wars**, it’s so deeply ingrained in our movie vernacular that changing it now is impossible. Jones’ character, Terrance Mann, truly believed that Kevin Costner’s corn-field baseball diamond would attract visitors–even if they didn’t know why–helping him stave off bankruptcy and allow him to keep his house. In the…
How Twitter is Reinventing the #WorldCup Experience
Are you a World Cup fan? Do you wake up at two in the morning to watch your teams play? If so, you should definitely create a Twitter account (if you haven’t already) because you don’t want to miss what they are bringing to the table for #WorldCup2014. Before we dive into Twitter’s new offerings, I encourage you to watch this 1 minute video produced by Twitter to get you into the spirit of this…
3 Free & Easy Tools for the Reluctant Blogger (That’s You!)
Fresh, engaging content is essential to building a strong, healthy web presence. It's not a trade secret, it's common knowledge. Despite this, many businesses have yet to dedicate the proper resources to content creation. If your doctor told you to cut back on salt because of high blood pressure, you'd do it, right? If a coach told you how to improve your game, you'd practice, wouldn't you? Odds are, you'd listen to these people and…
Your Website Doesn’t Convert. Find Out Why.
What is the point of your website? What do you do you need or want it to do for you? It seems like an obvious question; most people would have an answer like “lead generation” or “to sell products.” While these may be end goals, there are many steps between someone’s first visit to your site and completion of such goals. Your job is to move them through the site with as little resistance as…
A New, Digital Gold Rush Is Beginning
For years, a few generic Top-Level Domains like .com, .net, .org, .edu and .gov have been the foundation of the internet landscape. Now, 25 years into the life of the World Wide Web, that foundation is getting an expansion. Since October 2013, 175 new generic Top-Level Domains (gTLDs) have been added, with as many as 1,300 possible in the next few years.
Is Your Computer at Risk? Windows XP Users… Yes
We have an important announcement for nearly a third of all computer users worldwide: As of today, April 8th 2014, Microsoft has ended support for Windows XP, which means you need to upgrade your system.
Have You Gone Organic?
Going organic has become extremely popular in recent years, but there are a surprising amount of people who just don’t get the benefits of switching. At the onset, it seems more expensive, but in the long run the savings and payoff are both greater. When the goal is your long term wellness, there’s no question that going organic is the best option out there. So if you want to be found on Page 1, you’ve…