The Background

Steuben Press is a Colorado-based book printer that specializes in custom book-printing for self-published authors.

In 2001, Roger, Adam and Brian Ellis founded R&R Graphics in their hometown of Steubenville, Ohio.

R&R Graphics recognized an emerging need in the printing industry for a quality book printer dedicated to the growing number of self-published authors.

To give this audience the unique attention they deserved, the Ellis clan created Steuben Press as a division of R&R Graphics. Steuben Press approached BK in 2014 to build its site so the business could grow roots and reach new clients.

The Execution

As a new business, everything for the Steuben Press site had to be built and written from scratch.

From designing a cohesive user experience through a comprehensive sitemap to strategic wireframes to the final design, we built the new Steuben Press site from the ground up.

Throughout several pre-launch meetings, we worked closely with Steuben Press every step of the way to ensure the user experience, organization, and stylization of the site aligned with the client’s vision — down to every detail.

Objectives:

• Create a brand new website dedicated to book printing and self-published authors
• Build an author-friendly platform to generate custom book printing quotes
• Grow the business to compete with other major players in the self-publishing industry

The Result

The Steuben Press website had a ‘soft launch’ in June of 2014, with the first month dedicated to testing ensuring a solid SEO groundwork. The first quote form submission came in July.

• By the end of 2014, the site had generated 54 quotes from 6,414 sessions, for a conversion rate of 0.84%. 
• In 2015, the site generated 307 quotes from 19,805 sessions, for a conversion rate of 1.55%. 
• In 2016, the site generated 711 quotes from 27,601 sessions, for a conversion rate of  2.58%.
• In 2017, the site generated 986 quotes from 34,170 sessions, for a conversion rate of 2.89%.